# ShutterCoach Fact Sheet

## Product Overview

| Field            | Details                                    |
| ---------------- | ------------------------------------------ |
| **Product Name** | ShutterCoach                               |
| **Tagline**      | Your AI Photography Mentor                 |
| **Version**      | 1.1                                        |
| **Launch Date**  | January 2026                               |
| **Platform**     | iOS 18+ (iPhone)                           |
| **Category**     | Photography, Education                     |
| **Developer**    | Justin                                     |
| **Website**      | https://shuttercoach.app                   |
| **App Store**    | https://apps.apple.com/app/id6757127685    |

## Pricing

| Tier | Price | Features |
| ---- | ----- | -------- |
| Free Trial | 5 days free | Full access to every feature |
| Post-Trial Free | $0 | 1 critique/day, 1 chat message/critique |
| Lifetime | $9.99 one-time | All features, forever. No subscription. |

## Core Features

1. **AI-Powered Photo Critique** — Analysis across composition, lighting, exposure, focus, color, and storytelling
2. **Photo DNA** — Personalized photography profile that evolves as you improve
3. **Encouraging Feedback Approach** — "What You Did Well" comes first, then constructive suggestions
4. **Daily Photography Challenges** — Fresh prompts to inspire daily practice with streak tracking
5. **Critique Revision Engine** — Before/after comparisons to track your improvement
6. **Interactive Follow-up Chat** — Ask questions and dive deeper into feedback with AI mentor Luna
7. **Achievements and Milestones** — Celebrate your progress with skill-based accomplishments
8. **Premium Streaming Feedback** — Real-time AI analysis with Aurora morphing animations
9. **Offline Critique History** — Access your last 500 critiques without internet
10. **Privacy-Focused** — Photos are never stored server-side; analyzed in real-time only

## Technology Stack

- **Frontend:** SwiftUI native iOS app (Swift 6)
- **AI Models:** Gemini 3.1 Flash Lite via OpenRouter
- **Backend:** Cloudflare Workers (TypeScript/Hono)
- **Storage:** End-to-end encrypted local storage (SwiftData)

## Target Audience

Photography enthusiasts and learners (beginner to intermediate) seeking judgment-free, actionable feedback to improve their skills. Perfect for:

- Hobbyist photographers looking to level up
- Social media content creators wanting better photos
- Photography students supplementing their education
- Anyone who wants honest, constructive feedback on their photos

## Key Differentiator

Unlike generic tutorials or harsh online critiques, ShutterCoach provides **personalized, encouraging feedback on YOUR specific photos**, helping you improve faster in a supportive environment.

## Press Contact

**Email:** support@shuttercoach.app
**Website:** https://shuttercoach.app/press

## Social Media

- **Twitter/X:** @ShutterCoach
- **Instagram:** @ShutterCoach